Why do you do what you do each day? Does how you spend your time actually related to your big WHY? Your BIG WHY is that most compelling vision you have for you work and life and the spark for the projects your begin and the actions you make to move those projects forward. As a busy professional knowing your big WHY is vital for you to engage in projects and take action that keep you focused on your long term vision amid the hubbub that comes from managing changing daily needs and a long to do list. The more powerfully connected you are to the intention and meaning of your work, the more energy you will have to create a calm invigorating environment for the life you and work you want.
Your big WHY is a clear and compelling vision that is grounded in the value of the real materials of your life- the important things that call from the very fiber of your being. Including the people and things that matter most to you. That supports doing your best work. That feeds your soul. That brings you joy and energizes you. So understand that you are here to do great work. Get crystal clear about what calls from fiber of your being. Honor the purpose behind why you do what you do, whether you work as a solo business owner, in the executive suite, as an employee or at home. Your projects and practical actions will be most purposeful and fall more easily into place, whether those lead to striking out on your own, preparing for a new role or to the freedom that comes from doing the work of your heart’s calling.
Sharing your WHY invites others to connect with you, to do business with you. What is IT you crave for others to experience? How does your work give them this experience? The answer to those questions deepens the clarity and singularity of your WHY. And your WHY is what inspires people to action, to read your blog, to try your new cookies, to buy insurance through you, hire your graphic design firm, to try your new program first. That is if and only if your vision resonates, striking that “AHA! you get me and I get you chord.” So get really clear about your big WHY.
Your rational mind sorts through options and identifies the steps to take in a project. Your primary brain sparks it-just-feels-right- to make-this-choice, emotion that moves you to part with you money, time or other resource. When I set out to revise the logo for my company, my mind said “ you need to find a graphic designer.” Perfectly logical. But then the choice had to be made about which of the apparently 500,000 graphic designers to choose. I said right, there are lots of companies and individuals I could choose to business with, almost too many. How to decide? Price alone? Location? This where the big WHY comes into play. It is what connects with your limbic, primal brain is the key to moving you or any one else into in to action. In the end I decided to work with Brice Media because they believe in telling the story of people’s work and that every story is compelling and deserves to be illustrated as beautifully as possible AND they seemed to get me. My vision. That resonated with me.
As a busy professional knowing your BIG WHY is vital for you to take on the projects and take action that keeps you focused on your long term vision amid the hubbub that comes from managing changing daily needs and a long to do list. Then you make sure things get done to your high standards in the available time and what you want most becomes a regular part of your day. Maybe there is a little aha bubbling up, grab it, even if it seems a little far fetched. Those bubbles of insight that give the juice and guts to embark on the projects and take action you might not otherwise.
Here’s what sparked this What: Simon Sinek’s simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” Check it out, you’ll be glad you spent the time.